Author of 70 novels, she's betting on a quiz to successfully pivot into a brand-new niche
In 9 days, with €63.50 of ad spend, Jocelyne Bacquet built a base of 285 qualified readers in a niche where she was completely unknown.
Here's how this seasoned author used a Tiquiz quiz and Gwenn, her dedicated freelancer, to launch her personal development project from zero.
« Tailored, human support, thanks to the partnership of two experts who never stopped listening to their client's needs. »
— Jocelyne Bacquet
Update:
🤑 The cost per lead has dropped to €0.12 on Meta ads.
📧 The quiz has generated 407 qualified leads since its launch.
🏆 And the book promoted by Jocelyne ranks among the best in its category, despite the competition in the fields of personal development and ADHD:
Pivoting to a new niche, from scratch
Jocelyne Bacquet - Photo credit: @ouest-france.fr
Jocelyne Bacquet spent 40 years working as a speech therapist focused on neurodevelopmental disorders. She also wrote — a lot: about 70 novels published before this new chapter.
In 2026, during a coaching session on writing a non-fiction niche book, she decided, in her own words, "to put my 40 years of work as a speech therapist on neurodevelopmental disorders to use, to help people ease the impact of their condition."
At launch, her Facebook and Instagram accounts dedicated to this new project had just been created.
No existing audience, no email list. The book launched on Amazon — but with no one to read it.
Rather than waiting to build an organic audience, Jocelyne chose another path: a Tiquiz quiz to qualify her future readers, and a Meta ads campaign run by Gwenn to bring in the traffic.
The Tiquiz quiz: "What kind of ADHD brain do you have?"
This case study focuses on a French audience, so the quiz is presented here in French.
Why this specific topic? In Jocelyne's own words: "It's a hot topic right now, but most books out there bring nothing new or are AI-written."
Her edge: 40 years of clinical experience in neurodevelopment.
A quiz where every question, every option, every result is rooted in real expertise.
5 questions, 5 tailored profiles
Five multiple-choice questions, five possible profiles at the end. Each profile describes how the respondent's brain works, their natural strengths, their daily friction points, and offers concrete ways to ease what weighs on them. This personalization is what turns a plain form into something people want to finish, share, and remember.
AI drafted the base, human expertise sharpened it
AI delivered the first draft: the 5 questions, the answer options, the 5 profile descriptions, the tone, the storytelling. Jocelyne and Gwenn then refined every line to ground the content in 40 years of real clinical expertise — that fine-tuning is what separates a generic AI quiz from one that actually lands.
Estimated creation time, outside the beta phase: 1 to 1.5 hours. That's exactly the mechanic Tiquiz has built in: describe your topic in a few words, let the AI deliver the base, then personalize with what only you know.
Native Systeme.io integration, no tech headaches
For each result, Tiquiz applies a different tag to the contact directly in Systeme.io. That tag triggers a Systeme.io workflow that adds a generic "ADHD" tag and sends the email matched to the profile.
No Zapier, no Make, not a single line of code. The integration is native — that's what makes setup accessible even for someone who's never touched the technical side.
A short email that does its job
The email stays short and delivers just the essentials: a brief intro to Jocelyne, a reminder of the profile so the reader can revisit it later, and a clean CTA to the book on Amazon. "Too much info kills the info," as Jocelyne puts it.
Proof that you don't need to overcomplicate things to convert.
Gwenn, the freelancer who orchestrated everything
Gwenn - photo credit @webyneo.com
Jocelyne brought the clinical expertise.
Gwenn brought the marketing expertise. That complementarity is what sets this case apart: neither could have gotten these numbers solo.
They did it together, each on her own turf.
The results over 9 days
From May 26 to June 3, 2026. Data as of June 3, 2026 at 1:15 PM, sourced from the campaign's Meta ads account and Jocelyne's Tiquiz dashboard.
Campaign still running as of publication.
Target audience:
women aged 30-55, interests including emotional regulation, personal development (psychology), non-fiction books, productivity.
Ad hook (original French): "🧠 Vous avez déjà lu des articles sur le TDAH en vous disant que ça ne vous ressemblait pas vraiment ?"
— English equivalent: "Have you ever read articles about ADHD and thought 'this doesn't really sound like me'?"
Three factors that explain this CPL (my analysis)
The quiz format is inherently more engaging than a static PDF, which translates into a better ad click-through rate (mechanic documented by Interact 2026).
Completing a quiz sends a strong positive signal to the Meta pixel, which then optimizes toward similar audiences and drives acquisition costs down.
The ad hook Gwenn designed targets a frustration specific to adults dealing with ADHD, which qualifies the click right from the ad.
The moment Jocelyne knew it was working
"Above all, beautiful feedback from beta readers. The most striking one brought tears to my eyes. Another one this morning blew me away — I had no idea my book could go this far in helping readers."
— Jocelyne Bacquet
Her biggest surprise in this journey: "how easily I wrote this book. I was in my element."
Forty years of expertise finally flowing onto the page, in a niche where authenticity makes the difference against AI-written books with no real lived experience behind them.
What she likes about Tiquiz: "the design, the ease of use for visitors, the clarity and presentation of the results."
Her message to women who want to pivot in their business
Asked "what would you say to another experienced woman who wants to pivot her business starting from scratch?" Jocelyne doesn't hold back:
"Believe in it. Because she's the only one who knows what she wants, who can find her own path, and who refuses to let go. It might sound funny, but it's a bit like a pit bull with a bone: don't let it go, don't let anyone take it, and keep chewing until you've extracted every bit of good from it."
— Jocelyne Bacquet
What's next? What Jocelyne does with these 285 leads
Leads are just one step. Here's what Jocelyne actually does with them.
→ Direct to the book pre-sale. Each captured lead receives an email with their personalized ADHD profile, then a CTA inviting them to check out the book on Amazon. The quiz works as the natural entry point to the purchase.
→ The feedback is already coming in. Beta readers have received the book early and are sending Jocelyne emails that move her deeply. These first testimonials fuel the next round of communication and confirm that the book really delivers for its audience.
3 lessons to take and apply
Starting a niche without an existing audience is possible. With €63.50 of ad budget and a qualifying quiz, Jocelyne built a base of 285 leads in 9 days, starting from social accounts created just for the launch.
Expertise + marketing complementarity changes the equation. Jocelyne brings 40 years of clinical experience in neurodevelopmental disorders. Gwenn brings the Meta ads skill. The result is the product of their two skill sets combined.
Authenticity has a measurable impact in a niche flooded with AI content. As Jocelyne herself puts it about the ADHD market: "It's a hot topic right now, but most books out there bring nothing new or are AI-written."
Discover Jocelyne and her work
Jocelyne is open to being contacted and sharing her journey. Here are the links she wanted to highlight.
Your turn
🚀 Try Tiquiz
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Entrust your Meta ads campaign to a freelancer who knows how to combine ads and funnels, and who can also build your quizzes for you.
contact@webyneo.comYour questions, the real answers
Does this work in every industry and every niche?
The quiz method is proven across dozens of industries: e-commerce (Warby Parker, Glossier), beauty (Sephora), media (BuzzFeed), B2C services (coaching, therapy, wellness), info products (courses, ebooks), B2B services (consulting, freelance). If your business has a topic where your prospect wants to better understand themselves or choose between several options, the quiz fits. Jocelyne's case is in personal development, but the mechanism (qualify then recommend) works in any niche.
How long does it take to create a first quiz?
If you start from one of the 15 industry templates included in Tiquiz (coach, nutrition, parenting, finance, entrepreneur, photo, real estate, etc.), budget 30 minutes the first time. If you start from a fully custom idea, budget 1 to 1.5 hours — that's the time Gwenn estimated for Jocelyne's quiz, outside the beta phase. The AI generates the draft, you personalize.
Do I have to run Meta ads to get results?
No. Meta ads are what enabled Jocelyne to reach 285 leads in 9 days from zero audience. If you already have an audience (newsletter, community, social followers), you can start organically: share the quiz in your content, your posts, your emails. The volume will be more modest, but with no ad budget. You can add Meta ads later to accelerate if you want.
Can I do it all myself, without a freelancer, and still get results?
Yes, absolutely. Tiquiz is designed so you can create your quiz, connect it to Systeme.io, and launch a Meta ads campaign yourself. The Meta pixel installs in minutes, targeting happens through the standard Meta interface, and the mechanic stays the same. Your results will likely be more modest at the start than Jocelyne's (who benefits from Gwenn's continuous optimization experience), but you can definitely start on your own, and bring in a freelancer later if you want to scale.
How much does working with Gwenn cost?
Gwenn's rates depend on your project: quiz creation, setup and management of the Meta ads campaign, full-service support… The simplest path is to email her directly at contact@webyneo.com explaining your situation, and she will send you a tailored quote.
What does the Tiquiz free plan allow exactly?
The Free plan lets you create 1 active quiz, 1 survey, and 1 video popquiz, with all AI generation features and native Systeme.io integration. You see the first 10 responses (leads) collected each month. Beyond that, additional leads stay captured but visible only after upgrade. Enough to test your first lead magnet, validate that it works in your niche, and then decide if you want to move to the Monthly plan at $9/month.
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